About Absofitly

At Absofitly, we believe that each person’s journey to a healthy body is unique. That’s why we focus on tailoring the weight loss, fitness, and nutritional process to each individual’s needs. We want to help people achieve a balance between their diets, their body’s nutrition, and their fitness – so they can become the healthiest version of themselves.

We know that mental wellness is key to eliminating the mental blocks preventing you from achieving your absofitly self. That’s why we offer support in all areas of health and fitness – from being active and exercising to eating nutritiously and taking supplements. Because you are what you eat! And when you’re physically fit, nutritionally fit and mentally fit you will obtain your absofitly self.

The founder of the company started in web design and marketing where he helped promote fitness software, trainers, and weight-loss companies. As an athlete in a former life, he really loved the industry and made it his mission to learn as much as he could about health and fitness so that he could provide the best solutions to the end users.

Over the years, he noticed a disconnect between all 3 of the main industries he aspired to promote and create a solution. What he found was that most weight loss companies focused only on weight loss–not fitness. In some cases, they didn’t even care about weight management after you reached your goal; if you came back to them for another program, they’d charge you again. On the fitness trainer side, there are 3 groups: people who want to get fit, gain muscle, or lose weight. Most trainers can help with the first type of training–but not all have a background in nutrition. It again goes the other way too–not everyone offers strength training–not everyone does better at it than nutritionists do!

He also noted that all these groups have supplements with different views…from either perspective (the fitness trainer or nutritional). He also noticed that they track progress in different ways: fat percentages lost, BMI gained or lost, looks good/doesn’t look so good any more ext. One model doesn’t fit all: take for instance people who want to lose weight. If you’re strictly just looking to shed those extra pounds—this is perfect for you–but if you’re gaining muscle, because muscle weights more than fat.

Absofitly was created to handle your entire fitness process. It simple and closely resembles what modern medicine does — you go your primary Care Physician (PCP), then get sent to an appropriate specialist if there is anything the PCP can’t handle. This holds true for our company; we’re your general fitness provider, so you come to us first, and we direct you to the right specialist based on goals.

This first step begins by using a BCA scan to take an in-depth, full body measurement. Combining two types of BCA scans ensures both internal and external outcomes. Next we go through the measurements with the patient, determine what they want to improve, and set short term and long term goals.

2nd Step is we suggest what kind of coaching, programs, or tools you need. If you’re struggling to find time to workout and just want to lose weight, we have a solution for you. If you need instructions on anything related to nutrition or fitness, we can help find the perfect coach for you. Plus, we offer do-it-yourself tools to those that need limited support. We’ll create a personalized plan based on your stage in life, where everything is tailored according to your needs.

In his quest to bridge the gap between the fitness, healthcare, and nutrition industries, he created a company that takes the primary care physician approach to fitness. In other words, he created a concept of a “primary fitness provider” (PFP). Same concept as Primary Care Physician (PCP), but for fitness. You come in for a check up and if you need help then they will subscribe you pills (supplements) or send you to specialists (fitness trainers). This is his way of combining all three industries into one cohesive unit.